

| Brand : | Sahara Force India |
| Objective : | Recruit as many fans as possible online, in the run up to the inaugural Indian Grand Prix. RaiseTheFlag.in was the culmination point for all offline activities. |
| What EC did : | Conceptualized and produced campaign website, where the fans could virtually Raise the Flag for Sahara Force India. Engaged fans via campaigns like the Flag Bearer Contest & the Carnival of Cheers. |
| Launch Date : | October, 2011 |
| Brand : | Tata Aria |
| Objective : | Create pre-launch buzz around Tata Motor's new luxury crossover & awareness of the rich features packed into the TATA ARIA. |
| What EC did : | EC tapped into the auto enthusiast community by building a virtual garage and allowing enthusiasts to assemble together their dream car |
| Launch Date : | September 2010 |
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