Recommendation Engine (AI)

The EC recommendation engine delivers an interactive Q&A based product / content / media recommendation experience to consumers who are bewildered by the choice of content and products on a website. The recommendation engine spurs consumption of long-tail content and uses an interactive approach in contrast to the conventional collaborative filtering approach on conventional websites. This approach is particularly useful on the mobile form-factor.

The interactive approach to recommendation has been adopted recently by brands who have a wide range of products in a single category for discerning audience, and wish to engage their attention while helping them to make the right choice. Other usages of this product are eg. auto-recommended media playlists, book-lists, news worth reading etc.