We work with a wide range of brands both in the consumer space and business space along with a handful of pureplay online service providers. Interactive and Social Media is our sandbox, and this is what we do exceedingly well.

EC offers the end-to-end process of ideation, design, engineering and delivery of a digital marketing solution on the web and mobile platforms. We also work with leading advertising agencies around the world (as partners) and complement their skills by delivering a potent combination of social media expertise, slick technology and innovative ideas to the table.

Our no-nonsense honest approach to designing a social media solution is focussed on delivering results. You measure our success by the number of total unique users our application generates, repeat usage (stickiness), viral growth and attention span of users.

B2B companies are often led to believe that social media is still too early for their consideration, but nothing can be further from the truth. Leading software and technology companies have already leveraged social media solutions to build communities that engage in conversations around their products and services, sharing ideas that help the business stay engaged with users and prospects alike.

B2B companies that aspire to take leadership positions in marketing should leverage social media solutions by delivering better customer experience on their website (we call it the ‘socialized corporate web’) and providing platform for users to share and exchange ideas.

EC is helping power wisefella a ‘business social network’ empowering niche communities of professionals with business applications, that run withing the walls of the largest networking community. Launching soon.

Consumer Brand engage with EC to design and develop new innovative engagement applications on social networks or stand-alone properties. Staring from a single-page creative brief specially designed for social media applications, we develop innovative ideas that serve to deliver some utlility or just pure fun. Applications are designed either for single users to spur individual creation, flaunt and share, or engage multiple users to collaborate and fullfill a goal.

If you are looking to do the following with your target audience online i.e.

Entertain – let users have fun while engaging with brand idea.
Deliver Experience – let users learn about your products in a fun and interactive way
Converse – lets users talk around the “idea” of your brand or products

Then a socialized consumer application, is what you need. Experience an application designed by EC.

Google Gadget Ad benefits both users and advertisers.

• The ads are rich,interactive,intelligent,live and lightweight.
• Different targeting options - contextual, site, geographic, and demographic
• Built on an open platform - open to anyone
• They can be placed on any web page, including iGoogle
• Detailed interaction reports - track dozens of actions within each ad unit
• The advertisers are charged only for a single click , even when user interacts multiple time in an ad.

As a proof of concept we have built few Google Gadget Ads. Following ad is for demo purpose only.

Search Engine Optimization is a well known concept that has a fanatic fan following amongst all B2C and B2B companies. While success in ranking on Page 1 of google eludes many, businesses try and make up the loss of visibility by paying premium dollars in listing high-up on Google (and other) pay-per-click Ads.

EC offers a unique approach to SEO and PPC advertisement management, by closing the loop on customer experience and engagement within the customers site. We pay more emphasis on latter than former. There is minimal ROI if prospect clicks on expensive PPC and fails to converge as a prospect or buyer, and we have observed a growing trend prompting many advertisers to cut back on their PPC budgets

All our SEO projects focus on the end-to-end loop

• enhancing page rank and visibility (natural search)
• careful design of PPC AD content (clickability) and
• creation of sticky landing pages to help convert visitor to a registered prospect.

Search advertisement delivers results only when you put singular focus on engaging a visitor, identifying the opportunity and converting them to a genuine prospect.

Volume of leads does not matter – quality does!