Les nouveaux outils créatifs sur internet

Postcards from Postalz

Recent post: Postalz on Masculin.

Earlier post: Postalz on GeekSugar

Earlier post: Postalz on ReadWriteWeb

Glocalized Digital Media

It is a challenge for digital agencies today, to stay at the cusp of emerging web technologies transforming online marketing. What would you rather do? Focus on your core competencies of creative design and information architecture OR dabble with OpenSocial and FBML?

EC delivers branded entertainment content ‘powered by users’ on most relevant social networks today. In an increasingly glocalized world, media companies are forging alliances (the ‘creative’ meeting the ‘technology’) to deliver solutions that are faster, better and cheaper.

Read a perspective on glocalized digital media on livemint here.

Nothing to Hide

Do you really have nothing to hide in your closet? Are you a straight-up say-what-you-mean mean-what-you-say kind of person? Take this polygraph test with your friends and find out how you fare on the respectmeter and truthmeter.

Miller “Genuine” Draft invites you to play the game here.

You, Katrina and Kodak

EC conceptualized and developed a FACEBOOK application for Kodak. We worked with Microsoft, India to launch this application in a very short time, a week to be precise. Thanks to our agile development and leveraging the postalz technology platform, ‘You and Katrina’ application was launched on time.

The initial response that we have received from users is great. There were more then 35 fans within hours of launch. See below some screen shots of application adoption.

User traffic within day of launch

and here is how you frame yourself with beautiful Katrina.

A fitting proof of Brand adoption of Social media in India. The interaction done with brand is lingering, far more then banner advertisements, any day. Try You,Katrina and Kodak now :-)

Indian marketers read this article written by Rajeev 9 months ago but still relevant.

Is OpenSocial next SNOS/BNOS?

OpenSocial is 74 days old and it already has 10,000,000 daily users. Thats impressive. OpenSocial is also seeing a serious level of commitment from leading social networks including mySpace,Orkut,Hi5 and Ning.Read more here…

What we found also interesting was commitment to OpenSocial shown by leading business network LinkedIn.Please see below excerpt from official LinkedIn blog…

“….our philosophy at LinkedIn is a bit different when it comes to OpenSocial and social networking in general. We serve a community of professionals who want productivity apps and tools to assist in their professional lives. This is quite a bit different from other containers where entertainment and socializing are the focus of most third-party apps. Our OpenSocial Platform is built on Shindig (currently spec level 0.7) and it leverages existing LinkedIn RESTful APIs as well as supports RESTful server-to-server calls. We will have a sandbox available to partners this quarter and hope to publicly launch it next quarter….”

Can OpenSocial now claim to be the standard SNOS (Social Network Operating System) and BNOS (Business Network Operating System) ?


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