The EC SuperScrap Application on Orkut continues to grow in popularity, fetching over one million page views everyday. That translates to over 30M+ page-views per month, on a single application alone.

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Quoting Umair Haque “Across consumer markets, attention is becoming the scarcest - and so most strategically vital - resource in the value chain ”

So, in the social media world, where consumers are increasingly affected with ADD (attention deficit disorder), how do you buy his attention? Using social currency, of course. “Social currency is like a good joke”, explains Douglas Rushkoff. When a bunch of friends sit around and tell jokes, what are they really doing? Entertaining one another? Sure for a start. But they are also using content — mostly unoriginal content that they have heard somewhere else — in order to lubricate a social occasion. The joke itself is the social currency.

This post is just an example of how I am using social currency (games, widgets and quotes), all unoriginal and for free, to desperately get your attention. Go Fish!