It is a challenge for digital agencies today, to stay at the cusp of emerging web technologies transforming online marketing. What would you rather do? Focus on your core competencies of creative design and information architecture OR dabble with OpenSocial and FBML?

EC delivers branded entertainment content ‘powered by users’ on most relevant social networks today. In an increasingly glocalized world, media companies are forging alliances (the ‘creative’ meeting the ‘technology’) to deliver solutions that are faster, better and cheaper.

Read a perspective on glocalized digital media on livemint here.

We work with a wide range of brands both in the consumer space and business space along with a handful of pureplay online service providers. Interactive and Social Media is our sandbox, and this is what we do exceedingly well.

Search Engine Optimization is a well known concept that has a fanatic fan following amongst all B2C and B2B companies. While success in ranking on Page 1 of google eludes many, businesses try and make up the loss of visibility by paying premium dollars in listing high-up on Google (and other) pay-per-click Ads.

EC offers a unique approach to SEO and PPC advertisement management, by closing the loop on customer experience and engagement within the customers site. We pay more emphasis on latter than former. There is minimal ROI if prospect clicks on expensive PPC and fails to converge as a prospect or buyer, and we have observed a growing trend prompting many advertisers to cut back on their PPC budgets

All our SEO projects focus on the end-to-end loop

• enhancing page rank and visibility (natural search)
• careful design of PPC AD content (clickability) and
• creation of sticky landing pages to help convert visitor to a registered prospect.

Search advertisement delivers results only when you put singular focus on engaging a visitor, identifying the opportunity and converting them to a genuine prospect.

Volume of leads does not matter – quality does!