Signing up users to try a new web service or application is a huge challenge today. Users have burnt-out trying dozens of new services, ending up with clogged mail boxes filled with useless notification messages and spam. Viral invites from friends are also viewed with suspicion, as application designers trick unsuspecting new users into spamming their friends, as soon as they instal and try a new application.

Trying to sign-up and filling yet another long form and a profile page is a sure turn-off. What works now is the art of seduction. If you are staring at 50% + bounce rates on your home page, try engaging users to start using your application and use persuasive communication to acquire the minimal sign-up information. Once in through the gates, the user is likely to be more engaged and just may give your application some serious consideration.

Application Ideators need to test clarity of purpose before casting their product requirements to engineering. An application is best designed to either cater to a single user or to a group, delivering fun OR serving some utility. Try a mix of purposes and your application will most often fall in the clouded middle (of the grid shown below) and fail to get adopted.

At EC we always design Apps for the extremeties.

EC jas a simplified world view of the social engagement models for brands online. While “exposure” is the primary goal of any brand advertising online, social media offers the possibilities for deeper engagement, delivering either ‘fun’ or ‘utility’ or supporting a communication channel between members of a community. There are different tools available for a brand once it has decided on the primary goal for engagement.

EC offers the end-to-end process of ideation, design, engineering and delivery of a digital marketing solution on the web and mobile platforms. We also work with leading advertising agencies around the world (as partners) and complement their skills by delivering a potent combination of social media expertise, slick technology and innovative ideas to the table.

Our no-nonsense honest approach to designing a social media solution is focussed on delivering results. You measure our success by the number of total unique users our application generates, repeat usage (stickiness), viral growth and attention span of users.