Our library of experience enhancing applications (thus called X-Apps) consists of a rapidly growing set of utlities around consumption and sharing of photos, videos and arty text on social media properties.

The current library of x-apps cover:

Photo consumption – cool frames, fun crops, annotate photos, slideshow.

Video consumption – personal TV, Stream TV to desktop, Video commentary

Text consumption – create banners, stickers, posters (multi-lingual)

Commenting utlities– create post-it notes (superscrap)

Applications are best leveraged in existing social networks or high traffic sites. Our X-Apps are easily customizable and portable across multiple social networks like Facebook, Orkut, Bebo etc. The technology of porting applications requires expertise in FBML and OpenSocial coding and EC ensures that the same App can run across multiple networks delivering a common brand experience.

Want to experience an X-App? Click here to load superscrap on Orkut.

The EC recommendation engine delivers an interactive Q&A based product / content / media recommendation experience to consumers who are bewildered by the choice of content and products on a website. The recommendation engine spurs consumption of long-tail content and uses an interactive approach in contrast to the conventional collaborative filtering approach on conventional websites. This approach is particularly useful on the mobile form-factor.

The interactive approach to recommendation has been adopted recently by brands who have a wide range of products in a single category for discerning audience, and wish to engage their attention while helping them to make the right choice. Other usages of this product are eg. auto-recommended media playlists, book-lists, news worth reading etc.

All our X-Apps are portable to mobile platforms (.mobi) to deliver a fun and interactive brand experience on hand held devices. Of particular interest to many brands exploring mobile space is our Shop24.7 recommendation engine which helps recommend and sell products/services on the mobile web.

Orkut (from Google) is one of the largest social networks in India and in many other countries of the world. Recently Google launched OpenSocial platform enabling developers like us to create applications that can run on Orkut and many other networks that are adopting OpenSocial standards.

Our first application called SuperScrap has been a runaway success. Using fun notes like this, people can now post personal messages on each other’s scrap book. The content library is refreshed with hundreds of new stickers everyday.

Update: July 1, 2008. SuperScrap application serves over 1M pageviews per day and has an active user base of approximately 200,000.

Communication is a basic human need, that has fuelled the development of innovative mediums throughout the ages. From the days of Cicero when scribes wrote on parchments and ferried epistles across countries on horseback, we have come quite a distance. A long way indeed, for a generation weaned on emails, messengers and skype. As we poke (facebook) or scrap (orkut), text, twitter and ping, we stand to forget when we last sent a postcard to that ’someone special’. Yet, the power of this amazing visual medium refuses to take second place.

“POSTALZ brings back the magic of the hand-written picture postcard, online”

A postcard evokes raw emotion. As you scribble your thoughts alongside your art, photos and videos, you engage with a medium that is dynamic. Interacting on postcards is a lot of fun. Your friends can put ’spot comments’ on your card; kiss you, punch you, hug you, shed a tear -each expressing their emotions exactly where they want. They can even REPLY on your postcard, by adding/deleting text, pictures or video.

POSTALZ delivers the real postcard images to you. Embed the cards you send/receive on your blog (like above). Experience Postalz here.

Google Gadget Ad benefits both users and advertisers.

• The ads are rich,interactive,intelligent,live and lightweight.
• Different targeting options - contextual, site, geographic, and demographic
• Built on an open platform - open to anyone
• They can be placed on any web page, including iGoogle
• Detailed interaction reports - track dozens of actions within each ad unit
• The advertisers are charged only for a single click , even when user interacts multiple time in an ad.

As a proof of concept we have built few Google Gadget Ads. Following ad is for demo purpose only.