SEO,SMO

Search Engine Optimization is a well known concept that has a fanatic fan following amongst all B2C and B2B companies. While success in ranking on Page 1 of google eludes many, businesses try and make up the loss of visibility by paying premium dollars in listing high-up on Google (and other) pay-per-click Ads.

EC offers a unique approach to SEO and PPC advertisement management, by closing the loop on customer experience and engagement within the customers site. We pay more emphasis on latter than former. There is minimal ROI if prospect clicks on expensive PPC and fails to converge as a prospect or buyer, and we have observed a growing trend prompting many advertisers to cut back on their PPC budgets

All our SEO projects focus on the end-to-end loop

• enhancing page rank and visibility (natural search)
• careful design of PPC AD content (clickability) and
• creation of sticky landing pages to help convert visitor to a registered prospect.

Search advertisement delivers results only when you put singular focus on engaging a visitor, identifying the opportunity and converting them to a genuine prospect.

Volume of leads does not matter – quality does!