Orkut (from Google) is one of the largest social networks in India and in many other countries of the world. Recently Google launched OpenSocial platform enabling developers like us to create applications that can run on Orkut and many other networks that are adopting OpenSocial standards.

Our first application called SuperScrap has been a runaway success. Using fun notes like this, people can now post personal messages on each other’s scrap book. The content library is refreshed with hundreds of new stickers everyday.

Update: July 1, 2008. SuperScrap application serves over 1M pageviews per day and has an active user base of approximately 200,000.

Consumer Brand engage with EC to design and develop new innovative engagement applications on social networks or stand-alone properties. Staring from a single-page creative brief specially designed for social media applications, we develop innovative ideas that serve to deliver some utlility or just pure fun. Applications are designed either for single users to spur individual creation, flaunt and share, or engage multiple users to collaborate and fullfill a goal.

If you are looking to do the following with your target audience online i.e.

Entertain – let users have fun while engaging with brand idea.
Deliver Experience – let users learn about your products in a fun and interactive way
Converse – lets users talk around the “idea” of your brand or products

Then a socialized consumer application, is what you need. Experience an application designed by EC.