Experience Commerce team moved into their cool new office recently. Lot more space to accommodate a fast growing team, more meeting rooms and a lounge to relax and play. Come visit us sometime!

Pens are a physical commodity, you would never think that people would engage with them online on a daily basis. That's exactly what 1,000+ Facebook users are doing with Linc pens via the Facebook application ˜Linc My Diary"





Linc wanted users to engage with the Linc pens in a fun innovative manner leveraging social media. We came up with the Linc My Diary application allowing users to virtually touch and try out Linc's range of pens on their favorite online social destination Facebook.

The application allows users to write in their virtual diary using a variety of Linc pens. Each pen has its own personality - choosing Glitter gives you a feminine curvy font whereas Carbon Dark leads to a more professional font. Users can also invite their friends to see their diaries and comment on them, thus giving the application viral wings.




Linc My Diary went live on 3^rd September, 2009 and amassed 1,000+ active monthly users in first two weeks of launch, without any promotion or media push.

LINC is the latest addition to our suite of Facebook Applications, which includes brands such as BAILEYS, AIRTEL, AIRCEL, MAYBELLINE, KODAK, AMITY amongst others.

Our latest campaign that launched a week back, is titled the 'Fanatic Fans Challenge' for Club Royal Challengers Bangalore. EC team won the pitch with United Spirits Ltd, espousing our commitment to social media. We demonstrated our passion to take a "club website" completely social, far beyond a point anyone had ever dared to dream, till date.

We shared a common vision with the management to socialize the website and just give it up to the Fans. Moving forward as the site continues to evolve there will be shared spaces, between the club's editorial team, the cricketers, and the fanatic fans. There will be healthy interaction, exchange of ideas, stories and opinions, all leading to making royalchallengers.com the one and only destination for Royal Challengers Fans worldwide.

Continue to follow the progress as we move through uncharted waters. A current campaign is on to hunt out the TOP 27 bloggers, photographers and fanatic fans. These talented folks will form the core of the creative community and power the Fan Media Channel. A select team of 3 elite members will get to travel with the team, and provide the rest of us with a ringside view, up close and personal with players, coaches and support staff. The site will also feature live matches in a manner not seen before and we hope fans will turn on their TV and also tune in online to royalchallengers.com simultaneously. The experience will be exhilarating.