The first phase of our latest campaign " great driving challenge" for Brand Mitsubishi-Cedia, is now over. In just 3 weeks the destination served close to 6M page-views and attracted over 20,000 applicants. The traffic curve shows how EC team leveraged social media, to build a core base of supporters, towards the very beginning of the campaign.

Unlike media led campaigns, where the traffic peaks with bursts of advertisements (online/print/TV), the traffic on greatdrivingchallenge.com shows consistent organic growth. Only social media led campaigns, if successful, show this kind of healthy growth.