Pens are a physical commodity, you would never think that people would engage with them online on a daily basis. That's exactly what 1,000+ Facebook users are doing with Linc pens via the Facebook application ˜Linc My Diary"





Linc wanted users to engage with the Linc pens in a fun innovative manner leveraging social media. We came up with the Linc My Diary application allowing users to virtually touch and try out Linc's range of pens on their favorite online social destination Facebook.

The application allows users to write in their virtual diary using a variety of Linc pens. Each pen has its own personality - choosing Glitter gives you a feminine curvy font whereas Carbon Dark leads to a more professional font. Users can also invite their friends to see their diaries and comment on them, thus giving the application viral wings.




Linc My Diary went live on 3^rd September, 2009 and amassed 1,000+ active monthly users in first two weeks of launch, without any promotion or media push.

LINC is the latest addition to our suite of Facebook Applications, which includes brands such as BAILEYS, AIRTEL, AIRCEL, MAYBELLINE, KODAK, AMITY amongst others.