EC team enjoyed a dream run delivering a branded destination (castrolcricket.com) for Brand Castrol, at the recently concluded IPL Cricket Championships 09. Cricket Fanatics converged on this destination to understand the current performance index of players and teams, based on their performance in T20 games.

Starting with over 10K unique visitors per day from the very start, the traffic picked up reaching an average of 30K within 2 weeks from start, and peaked at around 75K unique visitors per day near the finals. The site delivered around 5M page views and many more millions of exposures through its badge application on popular social network Facebook.

The traffic pattern witnessed demonstrated the power of social media, as advertising led traffic made way for organic search and direct visits. Over 20% of traffic was delivered by EC social media penetration alone and accounted for the steady rise from the 10K media to the 30K median.

[caption id="attachment_63" align="aligncenter" width="582" caption="Traffic Pattern on CastrolCricket.com"][/caption]