The RoyalChallengers.com website "powered by EC social media" is alive and kicking. The core of the RCB Fan community is active on-site and its extensions on the social web (facebook and twitter). Though the volumes are small (compared to a generic cricket site), the traffic pattern is very healthy - steady and self-sustaining, devoid of any advertising led traffic spikes. The fact that it commands an Alexa rank (consistently) at least 10-25X times better than the other seven IPL clubs, is proof positive that the results obtained during Champions league were no flash-in-the-pan. Check out the traffic patterns of Royalchallengers.com on Alexa.com (or comscore) and find out for yourself what we are talking about.



Another point worth mentioning, is the engagement level (time spent on site) witnessed within the site and its comparison to a global benchmark in cricket website - cricinfo.com. The real signs of a social media powered community is the consistent high 'time spent on site', and the graph below shows how we fare against the best.



Again you can go to Alexa, and compare the time spent with high traffic cricket web-sites (such as cricinfo) and other clubs in general. Now here is a twist, compare the time spent online in royalchallengers.com with Facebook. What did you expect