Our latest campaign that launched a week back, is titled the 'Fanatic Fans Challenge' for Club Royal Challengers Bangalore. EC team won the pitch with United Spirits Ltd, espousing our commitment to social media. We demonstrated our passion to take a "club website" completely social, far beyond a point anyone had ever dared to dream, till date.

We shared a common vision with the management to socialize the website and just give it up to the Fans. Moving forward as the site continues to evolve there will be shared spaces, between the club's editorial team, the cricketers, and the fanatic fans. There will be healthy interaction, exchange of ideas, stories and opinions, all leading to making royalchallengers.com the one and only destination for Royal Challengers Fans worldwide.

Continue to follow the progress as we move through uncharted waters. A current campaign is on to hunt out the TOP 27 bloggers, photographers and fanatic fans. These talented folks will form the core of the creative community and power the Fan Media Channel. A select team of 3 elite members will get to travel with the team, and provide the rest of us with a ringside view, up close and personal with players, coaches and support staff. The site will also feature live matches in a manner not seen before and we hope fans will turn on their TV and also tune in online to royalchallengers.com simultaneously. The experience will be exhilarating.