Over the last one month several prospects have shown an interest to 'do something' on social media. There is so much peer pressure out there, that life seems incomplete without a facebook app and a twitter page; and lately 1 in 3 people ask me if we can also do something on Linkedin, now that it is open for all.

We hate to disappoint, but clients always look at us disapprovingly when we encourage them to explain to us what they want to achieve by building the next Facebook app. "We need to engage our users. We are looking for a really cool application, something that can go like crazily viral! By the way we have like very low budgets... maybe a Lakh or two! Can we build something like farmville? "

It is hard to negotiate such enthusiasm and start asking hard questions like "Sir - but why exactly do you need a Facebook App?" Prospects are dejected when we tell them that the risks of failure (of a Facebook App) far outweigh success - and it is important to mitigate those risks using a mix of many other social marketing options, which are equally interesting.

But first, what would you really like to do with your TG, we ask? Benefit from exposure, entertain, educate or have a conversation?





With the learnings gleaned from 30 odd facebook and orkut social apps (we developed in last 2 years), peppered with a few flops and some mega-hits, our prospects would stand to gain if they listened to our advice on what works and what does not. Social Media marketing needs a certain level of maturity, and it is best to get started only after you have covered your basics in digital marketing.

The mentality is still the same. We want Cheapest, We want the Best. 1 Million Users on everyday Basis Highly Interactive Fan Page with thousands of comments on every single Wall Post.  Expectation is pretty Wild and Quite set.  I know what i want. I want my Brand endorsed and there is this simple calculation More Users=More advertisement =More Business=More Profit. <b>Please Please Calm Down a bit… <b>
                                          There are more than 33,000 applications sitting on facebook.  Why would someone add your application ?
Which one would be the attractive feature that would lead to repeat audience ? What is the wow effect in your application that would voluntary make the user review your application ? Bingo!!!! You missed the heart .  I totally Agree with the flow chart.  Until and unless you give user engaging experience you cannot expect the success.

Agreed. By the way, Zynga spent a “couple million dollars” to advertise Farmville. Not only is it impossible to build a game like Farmville in a lakh - there’s no way to advertise it and give it the jump start it would need to go viral.

http://www.insidesocialgames.com/2009/07/28/social-game-developers-spending-millions-on-facebook-advertising/