We launched a new campaign for Legrand-Arteor range of wiring devices and home automation solutions last week; EC has been entrusted with end-to-end responsibility - idea, creative design, digital production, media planning and social media marketing. The campaign objective is to create a brand awareness of Legrand Arteor using a tactical burst of online advertising, and deliver the experience of a smart home using some innovative engagement idea.

It is still too early to get into the details of the campaign (and the insights will certainly be shared in a series of posts over the following weeks); wanted to draw your attention to our banner campaign which earned a high click through rate (CTR) of 1.92%. Globally CTRs have dipped to 0.20% for average banners and to about 0.50% for rich media banners, according to the Eyeblaster Analytics Bulletin for March 2009. 

The Yahoo Analytics dashboard (below) shows the AD varying between 1.92% and 1.41% delivering an average of 1.88%

Another AD which delivered very high CTR (but about 30% lower than the MonaLisa AD) is shown below