In the USA of the 90's, it was tough to locate live broadcast of a cricket match. I remember the days, when students managed to convince local Indian restaurants to beam live broadcast for ODIs & Test matches on large screens, and gathered subscriptions on campus to meet the minimum commits for audience. In the latter half of the decade, things began to lookup as Indian cable channels penetrated the suburban homes in markets dominated by the Asian-Indian community; then came the internet and there was no looking back. From graphical live score updates to ball-by-ball simulation, we experienced an era of web innovations designed to capture the drama of the sport.

And then slowly but surely media merged - so now you could watch TV on the web or surf the web on your TV, listen to the Radio or just download a podcast - and life for the cricket lover took a quantum leap forward. Short of experiencing the drama of IPL 2010 live on the ground, the overseas fanatic fans community can now connect to their favorite club over multiple internet channels from the hyper- social and vibrant Club destination sites such as Royal Challengers to the club's social presence on Facebook, Twitter and YouTube.

I have been trying to gain some insights about the global audience for Club RC, and the demonstration of their loyalty to the club. It is heartening to see the Club fans growing at a frenetic pace across the world (see the diagram below which shows the global hot-spots of Club RC fans).




Over the coming year, it will be our goal to stay engaged with this global community of Fans, as the club spreads its wings beyond Bangalore and India. We are certain that within a year, we will be able to match the best of clubs and become a benchmark for online social activation and engagement for sport franchises around the world. Facebook will certainly be one of the active social engagement places outside the club website. To find out the top international cities where we have a size-able amount of Facebook fans, I dipped into Facebook insights and am pleasantly surprised to see the diversity.




We hope you will continue to track our progress, as we build and nurture the world's largest and most engaged fan community for a Cricket Club, ever.