Indians take over Twitter trending topics, and this before IPL
Today, once more, we saw a sure sign that Twitter usage in India is on a sharp upward climb.
Today, Sachin Tendulkar beat the highest global ODI score of 194, and then surpassed it with a double ton, yep a full 200 not out. Not only did this mean that thousands of Indians were glued to their screens and that Cricinfo's traffic must have shot up, it also means that thousands of Twitter updates are catching Sachin fever like wildfire. Take a look at the list of Global Twitter Trending Topics (time stamp around 7:00pm IST) . We Indians and global cricket fans have taken it over with Sachin, Tendulkar, #sachinisGod AND ODI. It takes a huge magnitude of tweets to get there. See the graph below for an idea of how many times tweople typed up Sachin, Tendulkar and ODI (courtesy of TwitterVenn): ![]() That's a total of 101,856 tweets around Sachin, Tendulkar and ODI, in FIVE hours (seeing as the match started at 2:30 and it's almost 7:30pm now) The last time Indian cricketers took over Twitter was December 2009, when both Sachin and Dravid made the trending topics for passing their respective milestones. Clearly Indians are becoming more tvocal on Twitter and are geared to steal trending topic slots from US tweople. The fact that all matches of IPL 2010 will be available on YouTube means a lot more Indians will be watching the match on their computers, mere clicks away from Twitter. We will undoubtedly see a lot of Twitter activity around IPL. But will we take over trending topics during IPL 2010 as well? Let's do some math. Today we had the entire nation rooting for Sachin. There are about 15 lakh Indians on Twitter (as per Comscore), let's assume a major X of them were rooting for him. In 15 days, when IPL 2010 starts, the country will be divided into 8 groups since we have 8 IPL teams. Roughly one eighth, that is 0.125X will be supporting each IPL team -- 0.125X cheering for the Royal Challengers, 0.125X for Mumbai Indians and so on. Will they be able to provide the needed momentum to get their team and player names into the global trending list? Or will we just see #cricket and #IPL trending? Write your comment
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