It has been over 4 months now, and we have diligently nurtured the Club RC community (on facebook) to see a steady growth - to the point, that we are now starting to observe some familiar patterns. Notice the accelerated rate of fan acquisition, as the buzz for IPL 2010 starts to build. The rate is similar to what we saw during the buzz prior to CL 2009.



IPL 2010 being much bigger than Champions League, we do expect some spectacular growth in the Fan Club. At EC, we do not believe in advertising-led efforts at growing a social community for Brands on Facebook; and as you are aware from our earlier post, we don't hire paid fans either

What we find rewarding with our slow and steady approach, is the fact that we are able to recruit genuine fans, who choose to interact with our content and stay engaged. Notice the interaction frequency and size of peaks achieved over time. So much to observe and learn, beyond just the "number" of Fans.