The Build a Dream Car campaign generated high levels of anticipation among the right audiences with the interactive website. Most people would agree that the website hooked car enthusiasts in from the very beginning, creating the perfect platform to lead up to the launch of a car.
With more than 60 minutes time spend on one single website, more than 25,000 sign-ups, the teaser sent shivers down the Automotive industry leaving them to wipe their sweaty foreheads with their palms with every passing milestone this campaign generated.

Just at that very moment, when the anticipation levels were at their peak, when guessing games were going on all Automotive websites about the mystery car, when all those who were engaged with the website had completed last level of the game, we launched The Tata Aria.

Let me tell you it was no cake walk. The car officially launched at an offline event at the NCPA with the top brass of the Automotive industry attending the event to view the extravaganza. In true EC fashion we took the launch online by showcasing this offline launch via a live stream on the Tata Aria website.

The next logical step was getting the consumers to re-discover the Tata Aria website via social media and online advertising. We are seeing some really good results with the banner advertising that has been churned out by the EC creative team.
But what sent cheers through the bays and work stations at EC this week was seeing the Tata Aria banner Ad being showcased in the highly respected Afaqs! Reporter (Nov 16-30th, 2010).
On page 32 of this fortnight’s Afaqs! Reporter one can see the Tata Aria online banner ad recognized under the Digital Media Vertical.

For those who want to see the banner in action here is a link for you - http://bit.ly/gk89SS

Experience Commerce is carrying the Tata Aria brand through a complex and fulfilling digital life cycle. We have so much in store for the brand, I frankly don’t know where to begin. I guess just like our target audience, you will just have to wait and watch.
But on our way to achieving milestones with the brand, its always a great motivator to see our work getting showcased and appreciated by the advertising community.