Read on the TGDC blog comments (http://www.greatdrivingchallenge.com/blog)

Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game. These words of Donald Trump now have a meaning that I understand.

This challenge organized by TGDC is not just a life changing event for us participants but also a game changing event for the Marketing Industry. It shows that putting hoardings with hot models is not the only way of getting attention and getting people excited. It has proved that money alone cannot get brands noticed, but creativity alone can.

Being a publisher I am pretty sure that this challenge will become a case study in the 14th South Asian Edition of Marketing Management by Philip Kotler.

Read on Team-BHP Forum (India's hottest destination for Auto Fanatics)

I've been watching the GDC unfold from day one and gotta say : This was BRILLIANT marketing by HM-Mitsubishi. Not once in the past 5 years had so many people visited an HM-Mitsubishi website, or had their brands created such a buzz in the market. I know for a fact that other brands are watching closely and will be coming out with their own in-house versions of the GDC soon. Coming from a manufacturer which has effectively over-slept (while the competition walked all over) was most unexpected. I hope some of this new found vigour rubs off on HM's product planning division (new Lancer, EVO X anyone?).

GTO

Buzzed by a fellow enterpreneur

I must say that Experience Commerce did an immaculate job with TGDC and TGDC is by far one of *the most* exciting online contests that I have ever come across. I think you guys are wonderful and can give your competition (name suppressed) a run for their money.

Another fact that I really admire and appreciate was the way you guys handled all the tantrums that were thrown at TGDC. Shows some real character. I'm certain and positive that Team Experience Commerce will pioneer the Indian online space.