We just updated our EC Digital Marketing Framework for 2010.




For those not familiar with the EC framework, this represents our grand unified vision of digital marketing. It draws upon the combined wisdom of EC founding team and our 15 years of digital marketing experience, ever since the banner ad was first discovered. Having withstood the test of time and now well-integrated with social media, this framework forms the basis of all our long term engagements with some of the biggest brands in the country.

Our vision will continue to evolve, as consumer behavior and engagement preferences on the digital web changes.

good post.

nice work Sandip, it’s great to see how this evolved over the last few months!

it’s especially helpful to see how you’ve classified the various tools into different categories. Helps to see the bigger picture - something people easily lose sight of when working with/on social media campaigns.