Our latest campaign, Buildadreamcar.com, a teaser campaign, was commissioned by one of India's leading Automobile Brands. We've tried something very new with this campaign, and it's raising eyeballs across the Indian web.

Buildadreamcar.com was conceptualized grounds-up to leverage the 'engaging' power of the web, for automobile lovers and build buzz online behind the mainline launch of the car. The concept - get car lovers to carefully assemble hundreds of parts, in a 3D replica if this new car, in shortest time with minimum errors, over 5 stages.

The goal - ignite their curiosity and immerse them wholly in the upcoming launch of... this state-of-art automobile (curious yet?).



"In short span of 5 days we have more than 5200 registered users who are assembling the car; of which a whopping 4800, have already crossed one level or more. The engagement statistics are amazing. Over 85% of people who signed up have already completed Stage 1 or more. Users are heavily 'engaged' with the idea, spending on average 7+ minutes per visit," says Rajesh Chokhani, National Creative Director, who created the digital blueprint for this campaign.

“The campaign is being promoted through minimal online advertising and email marketing and we are relying more on referral emails and social media sites like Facebook and Twitter, to build awareness," says Sandip Maiti, CEO / Experience Commerce. "It is very heartening to see the core group of auto enthusiasts sniff up the campaign on Forums such as Team-BHP on Day 1, and starting to speculate about the brand behind this very innovative launch on the digital medium."

Another home run for Experience Commerce? We sure hope so. While we're waiting to see how the rest of the campaign unfolds amongst the Indian social media car loving population, start building the dream car yourself! You have until Oct 2nd to register, the top 10 contestants get an exclusive invitation to the high-profile gala launch party, and 3 winners get to drive this car on an all-expense paid 10-day holiday anywhere in India!

See if you can figure out which car this is! Team-bhp, Is Tata Motos behind the Buildadreamcar.com Campaign? and the BuildaDreamCar.com Facebook page all have their own suspicions.