“Hi meet Nidhi, she does social media!”
“Social media? So you get paid to twitter and facebook?”

That conversation has been on auto-playback every Saturday night when friends introduce me to someone new… I’m sure that’s how most ‘digital marketers’ get introduced. While some might be happy with their “Social Media Rockstar” cap, I’d fall into the group that isn’t so thrilled with the mass-media-induced-synonym of “social media” as “twitterati.” As a marketer who works with the online medium, I do far more. There’s management of online communities, infusing social media features into websites, coming up with concepts that can go viral, executing campaigns, playing the Google-Search-Rank game, monitoring Adwords, finding social media tools that will automate tasks and make work easier….. and so on and on and on. Yes we handle some some of our clients’ Twitter and Facebook presences. But that’s by no means a majority of what we spend their time on.

At the end of the day, unless you’re using social media as a customer service tool or to keep fans informed on latest happenings and offers, you should only be on social media if you have something meaningful to say.*

*Or alternatively, are serious about listening to customer complaints and suggestions. I could go on forever about the ‘could be benefits’ of Twitter, my point is, Twitter is not the answer-to-all-problems, but a very good tool that can be beneficial when clubbed into a greater marketing strategy.

This post was inspired by the following brilliant ad by Economic Times