The All-Mighty Blog.
Our CEO, Sandip Maiti, does his fair share of writing from time to time. Tweet to him at @allmaiti and let him know what you think. He's always listening.
The blue giant makes another ambitious move to take on the video consumption category with the introduction of Facebook Watch. Let’s take a look at Facebook’s new venture into video-content curation, and the opportunities it presents.
Blue vs Yellow: The Story Wars
As Facebook starts adopting features from competitor Snapchat, let's take a look at which 'Story' has the better ending.
Why brands must redesign their digital marketing programmes, harness power of data
Digital is at the heart of designing consumer experiences and storytelling, and is also likely to be a key influence in driving commerce. The days ahead call for owning consumer data and profiles that will enable brands to drive more meaningful engagement an,d transform a business over time to become a digital business.
YouTube Vs Advertisers: Caught in the Crosshairs
With over 300 hours of video content being uploaded to the site every minute, there is always something new to discover, which has been the formula for YouTube’s success in gathering more than 30 million viewers a day. But YouTube’s magic formula has been one of the very reasons why Advertisers have recently threatened to pull their advertising spends from YouTube.
Digital Advertising in 2017: Elephant in the room?
Experience Commerce's latest article in the Livemint where we navigate the online media in the era of Digital Business. The story of six blind people describing an elephant which has an interesting parallel in the world of digital advertising.
Digital Business - Ready for the twenties?
We are entering the era of digital business in the next decade and we have to address four (4) key areas relevant to the customer-facing functions.
#tEChyon2015 - Techies' Day Out @ EC
How EC's uber-creative tech team is taking over the office today and devising cool, edgy hacks.