Brand - Reliance BigGAdda.com

Type - Social Application (BigAdda.com)

Objective

With every social networking site coming up with applications, Bigadda.com too wanted to introduce one to bring more interaction and engagement among existing users and get new sign-ups

What EC did?

• "Bigwall" an application that let the users scribble their messages, jokes, quotes in English and Hindi languages on a virtual wall.
• Also allows you to stick your pictures, posters on the wall.
• The wall/gallery of messages can be viewed publicly by scrolling down the wall; writing on wall needs login though.

• 16,000 wallposts and still counting... [25%]
• 500 mts in length, combined wallposts [20%]
• Avg. time spent: 15 min per user [55%]

Brand - Reliance BigGAdda.com

Type - Social Application (BigAdda.com)

Objective

With every social networking site coming up with applications, Bigadda.com too wanted to introduce one to bring more interaction and engagement among existing users and get new sign-ups

What EC did?

• "Bigwall" an application that let the users scribble their messages, jokes, quotes in English and Hindi languages on a virtual wall.
• Also allows you to stick your pictures, posters on the wall.
• The wall/gallery of messages can be viewed publicly by scrolling down the wall; writing on wall needs login though.