Brand - Mitsubishi Cedia

Type - Campaign

Objective

Create a digital campaign for people who love to drive their car out of the garage. Engage people around the new Cedia Sports.

What EC did?

• EC came up with idea to discover some of India's finest bloggers, photographers and travel afficionados and send them on an all expenses paid drive, on a route of their choice, and re-discover India.
• EC designed and executed the contest and facilitated selection of finalists.
• EC did the live web casting and live updates of audition of final 12.
• EC built the platform for live travel updates and blogging, also integrating google map, SMS, flickr, and Youtube feeds.

• Unique Visitors in a month: 6,50,000
• Page views in a month: 6,900,000
• Max page views for a day: 7,50,000
• Blog Citings: 120
• Total Votes Cast: 3,20,000

Brand - Mitsubishi Cedia

Type - Campaign

Objective

Create a digital campaign for people who love to drive their car out of the garage. Engage people around the new Cedia Sports.

What EC did?

• EC came up with idea to discover some of India's finest bloggers, photographers and travel afficionados and send them on an all expenses paid drive, on a route of their choice, and re-discover India.
• EC designed and executed the contest and facilitated selection of finalists.
• EC did the live web casting and live updates of audition of final 12.
• EC built the platform for live travel updates and blogging, also integrating google map, SMS, flickr, and Youtube feeds.