Brand - Economic Times & Citigroup

Type - Microsite

Objective

Generate more engagement and participation for the 2nd version of ET Citi Grandmasters, a national level offline competition for MBA students, organized by Economics Times and Citi group

What EC did?

• Creating an online destination of the competition for easier access for organizers to manage and providing a platform to students for easier case study submission
• A quick preliminary viral quiz

• Total number of registrations = 1588
• 261.5% increase in number of teams compared to previous year
• 40% Growth in zone wise participation
• More than 10,000 total website visits since launch
• Overwhelming user responses in form of blog comments
• Mention of the website in more than 20 blogs

Brand - Economic Times & Citigroup

Type - Microsite

Objective

Generate more engagement and participation for the 2nd version of ET Citi Grandmasters, a national level offline competition for MBA students, organized by Economics Times and Citi group

What EC did?

• Creating an online destination of the competition for easier access for organizers to manage and providing a platform to students for easier case study submission
• A quick preliminary viral quiz