LIC
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Brand - LIC India
Type - Social Application + Brand Page (Facebook)
Objective
Break the "typical traditional" brand image of India's oldest insurance company with debut in social media
What EC did?
- Strategy
- Ideation
- Creatives
- Development
- Report Analysis
- Facebook application that casts your financial fortune, let you calculate your tax and plan your investments
- A facebook brand page, providing a platform for fans on facebook to interact
- Targeted ads within financial tips
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