Brand - Linc Pens

Type - Social Application (Facebook)

Objective

Engage users in a fun innovative manner leveraging social media.

What EC did?

• Strategy, Ideation, Creation, Development
• Facebook application that lets you from a variety of pens to write with in your virtual diary. Also allows users to comment on their diaries and invite friends.

Launch Date

3 September 2009

• 809 active monthly users in first two weeks of launch, without any promotion or media push.

Brand - Linc Pens

Type - Social Application (Facebook)

Objective

Engage users in a fun innovative manner leveraging social media.

What EC did?

• Strategy, Ideation, Creation, Development
• Facebook application that lets you from a variety of pens to write with in your virtual diary. Also allows users to comment on their diaries and invite friends.