Brand - Reliance BIGTV

Type - Social Application (Facebook & Orkut)

Objective

Spread the tagline "TV ho to BIGTV ho" and leverage social media to make a strong entry among existing DTH TV services

What EC did?

• Strategy
• Ideation
• Creatives
• Development
• Report Analysis
• Orkut and Facebook application where you can customize the look and feel of the TV and choose online videos as TV channels.
• The BIG TV remote controls the TV to switch channel, pause and play, volume control .etc.

• 20,000 active users within a month of launch [25%]
• 1.5+ million TV views in the first month of launch [45%]
• 1000+ user testimonials on application page [15%]
• Ranks #1 among applications for TV category [10%]
• BIG TV DTH crossed 1 million customers within 90 days of launch [10%]

Brand - Reliance BIGTV

Type - Social Application (Facebook & Orkut)

Objective

Spread the tagline "TV ho to BIGTV ho" and leverage social media to make a strong entry among existing DTH TV services

What EC did?

• Strategy
• Ideation
• Creatives
• Development
• Report Analysis
• Orkut and Facebook application where you can customize the look and feel of the TV and choose online videos as TV channels.
• The BIG TV remote controls the TV to switch channel, pause and play, volume control .etc.