Airtel
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Brand - Airtel Broadband
Type - Social Application + Brand Page (Facebook)
Objective
Propagate the message - "Airtel Broadband is the fastest ISP" among social media users
What EC did?
- Strategy
- Ideation
- Creatives
- Development
- Report Analysis
- Facebook application that lets you calculate your current internet speed and represent it in a simple manner relative to speed of animals.
- Suggesting users to switch to Airtel if having a slow speed.
- Ranking your internet speed among your friends'
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