Brand - Royal Challengers Bangalore (RCB)

Type - Campaign

Objective

Engage fans on RCB website by leveraging digital infrastructure and social media. Build innovative community-centric features on on-going basis. Kick-off launch of new website with social media campaign Fanatic Fans Challenge - three fans will blog, take photos and motivate others as they tour Champions League with Team RCB.

What EC did?

• EC developed the website and built social networking features (blogs, likes/dislikes, comments, votes) into the platform, and also integrated Flickr and YouTube feeds.
• EC designed the website and creatives.
• EC is currently facilitating the challenge

Launch Date

7 September 2009

Brand - Royal Challengers Bangalore (RCB)

Type - Campaign

Objective

Engage fans on RCB website by leveraging digital infrastructure and social media. Build innovative community-centric features on on-going basis. Kick-off launch of new website with social media campaign Fanatic Fans Challenge - three fans will blog, take photos and motivate others as they tour Champions League with Team RCB.

What EC did?

• EC developed the website and built social networking features (blogs, likes/dislikes, comments, votes) into the platform, and also integrated Flickr and YouTube feeds.
• EC designed the website and creatives.
• EC is currently facilitating the challenge