Brand - Sony Ericsson

Type - Social Application (Facebook)

Objective

With the launch of new mobile phone Sony Ericsson W595, spread the "sharing the music" tagline to social media users

What EC did?

• A facebook application that let you share your favorite music among your friends on the go.
• Select an avatar and watch the avatar change its actions with the music.

• Avg. time spent: 10 min [55%]
• User adoption: 70% [30%]
• Video views: 12,000 [15%]

Brand - Sony Ericsson

Type - Social Application (Facebook)

Objective

With the launch of new mobile phone Sony Ericsson W595, spread the "sharing the music" tagline to social media users

What EC did?

• A facebook application that let you share your favorite music among your friends on the go.
• Select an avatar and watch the avatar change its actions with the music.