Kellogg's Special K
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Brand - Kellogs
Type - Social Application (Facebook)
Objective
A newly introduced Kellogs Special K cereal helps in losing weight. Build a social media campaign to encourage participation in "Special K challenge"
What EC did?
- Strategy
- Ideation
- Creatives
- Development
- Report Analysis
- Facebook application that let you take the "Special K challenge" right on facebook to loose 2.5 Kg in 14 days and flaunt your success story among your friends
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