The Build a Dream Car campaign generated high levels of anticipation among the right audiences with the interactive website. Most people would agree that the website hooked car enthusiasts in from the very beginning, creating the perfect platform to lead up to the launch of a car. With more than 60 minutes time spend on one single website, more than...  Continue Reading

Our latest campaign, Buildadreamcar.com, a teaser campaign, was commissioned by one of India's leading Automobile Brands. We've tried something very new with this campaign, and it's raising eyeballs across the Indian web. Buildadreamcar.com was conceptualized grounds-up to leverage the 'engaging' power of the web, for automobile...  Continue Reading

How do you define social media? At the risk of appearing haughty [disclaimer], let me venture some guesses. If you're a marketer Social Media is the new fad, an "add-on" for clients, the new cool thing you're planning to soon offer services around If you've been exposed to Facebook Facebook. A bit of Twitter. Previously Orkut,...  Continue Reading

The Indian Premier League for Cricket is still in its infancy, but it has already taken the world of sports by storm. Though it is premature to compare IPL with big brother English Premier League a.k.a. EPL, we know that the growth of the Brand has been spectacular. Now in its third year, news about IPL has not only touched Indians in different parts...  Continue Reading

Individuals are increasingly besotted with media, creating and consuming at a frenetic pace. The numbers of screens that demand our attention have increased, and a jamboree of marketing messages are pouring in from the roadside to our bedside. What is left? A spoof video on Onion News Network (ONN) paints the future of marketing, when Google might decide...  Continue Reading