The RoyalChallengers.com website "powered by EC social media" is alive and kicking. The core of the RCB Fan community is active on-site and its extensions on the social web (facebook and twitter). Though the volumes are small (compared to a generic cricket site), the traffic pattern is very healthy - steady and self-sustaining, devoid of any...  Continue Reading

We launched a new campaign for Legrand-Arteor range of wiring devices and home automation solutions last week; EC has been entrusted with end-to-end responsibility - idea, creative design, digital production, media planning and social media marketing. The campaign objective is to create a brand awareness of Legrand Arteor using a tactical burst of online...  Continue Reading

Times of India's new magazine Top of Mind featured our successful social media campaign the Great Driving Challenge in their second issue (December '09). Available at bookstores and at magazine shacks all over the city - and right here on the web too. Check it out below - we're really proud of the EC team's efforts on the campaign,...  Continue Reading

I have been fascinated with some stats on Facebook Fan Pages that I stumbled upon yesterday (referenced at the end of this post). I quote verbatim: ------------------------------------------------------------------------------------------------------------------------------------------------------------------- "Overall, the average number of fans...  Continue Reading

Over the last one month several prospects have shown an interest to 'do something' on social media. There is so much peer pressure out there, that life seems incomplete without a facebook app and a twitter page; and lately 1 in 3 people ask me if we can also do something on Linkedin, now that it is open for all. We hate to disappoint, but...  Continue Reading