The entire EC team touched this project one way or another, and it"s great to see the ripples it"s making! Shortlisted at the Yahoo Big Idea Char, under Best use of Technology!...  Continue Reading

The Spike Asia Digital shortlist was just announced, and our campaign "Build a Dream Car" for Tata Aria has made the cut! There were fourteen entries in the "Websites - Cars & Automotives" category, four made the shortlist, one by ours truly. Watch the entry video! Check out the full entry at the Spike Asia...  Continue Reading

Welcome to mid-2011. The digital-crazed era when… • The Indian janta supports The Fight Against Corruption by putting it up as their Twitter status • Bands and Restaurants tell us to LIKE them on Facebook • Niche Boutiques let us know about merchandise stocks via Black Berry Messenger • Newspapers tell us to check out their Exclusive Bloggers...  Continue Reading

Disruptive growth is the mantra (published 28/12/10 in Brand Wagon, Financial Express) Social Networking from mass to niche: Niche networks will regain audience interest, while Facebook will be relegated to being just the mother-ship storing content/profile information and providing universal gateway access to the web. Disruption of the tablet: Increasing...  Continue Reading

Two months after developing, content and community bootstrapping, the website sponsored by Kotak NRI services, was ready to be taken to the next level. EC had to hook the NRI consumer in with a viral campaign that would: 1) Increase sign-ups to the NRIM platform, 2) & convert the NRI online audience into regular consumers of the NRIM platform...  Continue Reading