Brand - Cadbury Eclair (Meetha Bomb campaign)

Type - Social Application (Orkut)

Objective

Use the web strategically in the re-launch of new Cadbury Eclair; engage and interact with the target in an innovate approach

What EC did?

• EC came up with two apps for popular Indian social network Orkut - Meetha Bomb and Meetha Message - to leverage user passion for sending each other fun graphic messages and scraps, and to achieve viral effect.

• 17,600 Meetha Bombs sent
• 24,450+ Meetha Bombs viewed
• 13,961 Meetha Messages sent
• 24,000 Meetha Messages viewed

Brand - Cadbury Eclair (Meetha Bomb campaign)

Type - Social Application (Orkut)

Objective

Use the web strategically in the re-launch of new Cadbury Eclair; engage and interact with the target in an innovate approach

What EC did?

• EC came up with two apps for popular Indian social network Orkut - Meetha Bomb and Meetha Message - to leverage user passion for sending each other fun graphic messages and scraps, and to achieve viral effect.