EC is India’s #1 Digital Agency providing end-to-end services to take your brand online. We have produced three of India’s most successful social-media led Digital Campaigns, and leverage our hands-on learning to provide end-to-end services of brand strategy, creative design, digital production (web and mobile applications), social marketing and media planning.

We work with some of the leading brands from Mitsubishi, United Spirits, BP, Legrand, and Coca-Cola etc as their Digital Agency, helping create digital assets and campaigns via branded destinations, communities and social media applications on the web and mobile platforms.

Digital Strategy & Planning

Creation of a digital brand communication strategy is a challenge in an era of rapidly multiplying platforms and engagement channels. While there is a need for consistency in carrying one message, the engagement methodology and experience delivered is vastly different across mediums - especially online. For brands that are serious about leveraging the digital medium, there is a clear need to develop a consistent digital strategy across the web and mobile platforms.

• Understand Business Objectives - We are driven to understand your business objectives before we on-board you as an EC client. At the start of any assignment we capture your brand's objectives, define measures of success and report our performance based on hard numbers.
• Goal Definition (Measurable Results) - We define measurable goals for each campaign that align with your business objectives i.e. lead generation (actionable information), user adoption (sign-ups), exposure (eyeballs captured), interaction/engagement (average time spent), and viral velocity (speed of buzz)
• Media Planning - At EC we take a 'network' view of users, based on independent studies of Internet media usage and behavioral trends of communities, rather than rely solely on published demographics. We manage all EC campaigns in real-time and provide the ability to modify and manage in real-time based on continuous feedback from your digital asset analytics. Access to EC proprietary "Insights dashboard for the CMO" mashing up traffic, buzz, engagement and campaign analytics data, is complimentary to all our customers.
• Creative - ideation & Design- At EC, a deep understanding of consumer Internet behavior and an explicit acknowledgement of the different levels of user maturity lies at the heart of our creative and usability design. We understand what it takes to capture your target user's imagination and attention.
• Analytics & Reporting Design - EC has developed a proprietary Digital Analytics Dashboard for the CMO that provides a unique single window REAL-TIME view into (a) Web traffic (b) Paid Media Analytics (c) Social media buzz (d) Digital Asset performance insights (engagement, recruitment etc) and (e) search performance. Using data bridges built with partner companies (tools and services used), this analytics dashboard is updated in real time.

Web & Mobile Applications

WEB APPS from EC form the core of many successful campaigns. The SuperScrap social web app from EC is a big hit, commanding over 850,000 active users on India's #1 social network ORKUT. As the web and mobile internet mediums have gone completely social and interactive, there are multiple technologies and tools available to creatively engage the audience. The EC WEB APPS team delivers the following:

• Social Media Applications - Design & development of interactive applications that reside and traverse within social networks
• Widgets & Gadgets - Design & development of utility tools that enable transportation of content & feeds across networks
• Branded Web 2.0 destinations - Design and development of destination websites, supporting communities, social networks, user generated content, interactive games, videos etc. These websites leverage user's social graph on different networking platforms by seamlessly connecting and distributing content.
• Interactive Videos & 3D games- Development of interactive video story boards and gaming applications.
• Mobile Applications - Development of applications integrated on mobile and web platforms. We have developed mobile applications for Nokia Ovi platforms and Apple iPhone.

Online Marketing

EC Digital Marketing team is ultimately responsible for the success behind many of our successful digital campaigns. Almost all of EC campaigns dominantly leverage social media marketing and search marketing. Our marquee campaign on web titled The Great Driving Challenge, drive more traffic on the website through social media than paid online campaigns or print. The core digital marketing team works on the following:

• Search Engine Marketing - We leverage self-serve dashboards such as Ad-Sense from Google for SEM campaign design and back it up with a closed loop monitoring of results achieved (daily). EC SEM services are "tuned daily" to deliver optimum results and the highest ROI.
• SEO & SMO - We leverage industry standard techniques for SEO and SMO (social media optimization) to drive organic traffic to your branded destination or application website.
• Lead Generation (Actionable Leads with Database) - We design customized lead capture engines to capture actionable information from your prospects (both off phone and web). When required we close the experience loop of prospects, by offering call-back services, auto-mailer, live chat etc through our partners.
• Rich Media Banners - For all interactive and social media projects, we design banners and rich media advertising (for site captures) to complement/promote our interactive applications and announce branded destinations.