Next ProjectPrevious ProjectFinancial Calculator Launch project

Brand - LIC India

Type - Social Application + Brand Page (Facebook)

Objective

Break the "typical traditional" brand image of India's oldest insurance company with debut in social media

What EC did?
  • Strategy
  • Ideation
  • Creatives
  • Development
  • Report Analysis
  • Facebook application that casts your financial fortune, let you calculate your tax and plan your investments
  • A facebook brand page, providing a platform for fans on facebook to interact
  • Targeted ads within financial tips