Sandip Maiti CEO
Sandip is Chief Creative Officer & CEO at the agency. An avid technologist, with over 15 years of marketing experience in USA and India, he has produced several memorable and award-winning campaigns over the years, such as Mitsubishi "Great Driving Challenge", Britannia "iHealthU", Royal Challengers "Fanatic Fans Challenge", and Tata "Build a Dream Car".
Sandip has developed several strategy frameworks that help brands plan long-term marketing strategies for the digital-first consumer. As platforms and media continue to evolve, he remains fanatically focused on understanding their shifting behavior. Passionate about bridging the digital divide, one of his current interests lie in the use of vernacular mediums to reach the masses in middle India. Unifying brand voice on social, creating disruptive experiences, and leveraging asset light scalable infrastructures are some of his other areas of interest.