Sandip Maiti

Sandip, CEO co founded digital agency Experience Commerce with Rajeev Sreenivasa in 2006. At EC, he heads the Digital Brand Building initiatives managing 2 key portfolios of 'strategic planning' & 'creative execution'. In 2009 Sandip and team rolled out some of the most successful and award winning digital campaigns of India, such as the "Great Driving Challenge" by Mitsubishi, "Fanatic Fans Challenge" for Royal Challengers and Castrol Cricket. Recently he has been instrumental in crafting a strategic position for Britannia NutriChoice through iHealthu.com, and Kotak NRI Banking (NRImatters.com)

Prior to starting EC, Sandip headed marketing programs at technology start-ups in USA & India. A graduate from Institute of Technology (BHU), Sandip pursued his Masters from Case Western University, USA. Hooked on the Internet since its very early days, the first brush with 'media' came during his stint with leading brands such as CHIP, Digit, Network Computing, ZDnetindia.com etc from publishing houses Vogel, CMP and Ziff-Davis. It was only a matter of time, before the vows were exchanged and EC was born.

Along with his team, Sandip dreams of making EC the smartest digital marketing and media company in India, and someday take on the world.

Rajeev Sreenivasa

Rajeev leads the Digital Technologies Team at EC responsible for turning raw creative ideas into digital assets. His strong enterprise computing background enables EC to create world class platforms and tools for digital marketing solutions such as campaign management, web analytics, digital discovery, social media listening, and social applications on web and mobile platforms.

Rajeev & team delivered some of India's finest digital campaigns and assets such as Great Driving Challenge, Castrol Cricket and Royal Challengers. Together they served over 1 Million unique web audience and multiple million page views, with near-zero downtime in short bursts of few days/weeks, as campaigns took off and went viral.

Rajeev spends considerable amount of time nowadays in R&D activities, focused on intertwining computer science and social science', that will eventually lead to a framework for semantic web marketing for brands. A PhD in Computer Science, Rajeev was a part of academics as faculty at IIT Chennai for almost 15 years before migrating to the industry.

Classical music intoxicates him and on weekends he is busy playing his sitar and tabla.

Amit Deshpande

Amit Deshpande leads the technology team at EC.

A web applications veteran, Amit & team work on cutting edge technologies and platforms designing and building the latest web, social media digital infrastructure. Amit is a polyglot speaks nearly all languages from Assembly to PHP and Action-script. Before joining EC, Amit worked as principal developer at companies like Rave Technologies and Zycus.

His most cherished project is web-casting 100 hours of non stop live rock music - mixing business with foot tapping, head banging pleasure.

An avid cricket enthusiast and a hard rock fan, when not cracking tech issues Amit can be found trying to master his Ibanez.

Sumanta Ganguly

Sumanta Ganguly heads the Client Servicing function at Experience Commerce.

Starting his career with setting up India's first technology portal www.ciol.com from the basement of a building in New Delhi, Sumanta is a technology enthusiast at heart.

In the last eleven years he has been associated with the communication domain, working across a wide variety of categories such as mobile, technology, retail & FMCG.

Sumanta has managed communication for prominent brands like Hutch, Cisco, Legrand, EZone, Kotak, Castrol during his tenure in advertising agencies like Ogilvy, DIREM, RMG Connect, & M&C Saatchi.

During his time out, Sumanta can be found browsing through books in a bookstore or fuelling his addiction for cinema!

Aarti Shah

Aarti heads up the Creative Team (Art) at EC. With a passion for all things digital across multiple mediums (web, mobile and touch appliances), Aarti has led the execution of many of EC's successful web campaigns, launching brands online like Bangalore RoyalChallengers.com, Kotak NRIMatters.com & Britannia iHealthU.com. Prior to her tenure at EC, Aarti specialized in Commercial Art and honed her skills in digital branding and design on portals such as flora2000, remindo etc.

She believes in minimalism and beautiful functionality. In her busy schedule, she always makes time to dream.

Nidhi Makhija

Nidhi handles strategic engagement planning at EC. Providing compelling evidence from online consumer behaviour data, she helps craft audience engagement and participation strategies for all brands currently under the EC portfolio. In her earlier role as social media and search marketing manager, nidhi was into community management; social media optimization (Facebook, Twitter, YouTube etc) and online media planning & buying.

Nidhi graduated from Emerson College, Boston, and prides herself on having had access to Facebook before it opened up beyond US college networks. She brings forth her experience living in a hyper-connected world, working at a technology company innovating with 360 degrees social network integration.