Our CEO, Sandip Maiti, does his fair share of writing from time to time. Tweet to him at @allmaiti and let him know what you think. He's always listening.
Digital is at the heart of designing consumer experiences and storytelling, and is also likely to be a key influence in driving commerce. The days ahead call for owning consumer data and profiles that will enable brands to drive more meaningful engagement an,d transform a business over time to become a digital business.
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Experience Commerce's latest article in the Livemint where we navigate the online media in the era of Digital Business. The story of six blind people describing an elephant which has an interesting parallel in the world of digital advertising.
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Before we put our thinking caps on, tell us a few things about yourself
