Fortune

Vernacular Content

Objective:

• To reach the vernacular audience during festivals that are culturally relevant to them, thus creating brand love.
• Showcasing our expertise in understanding and portraying diverse cultural events and celebrating them their way

Concept:

We created a space for locally celebrated festivals, targeting an audience that engages and enjoys the little attention to cultural details. This is portrayed through traditional art forms, vernacular dialects and cultural traits that puts Ghar ka Khaana in the limelight and fortune’s wholesome presence in every kitchen.