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Lenovo

SmarterEd

Objective:
  • To bridge the student-teacher gap using a tool that allows you to connect from anywhere in the country
  • To encourage kids to learn smarter during the pandemic
Approach:

The campaign was launched during the pandemic when schools were being closed and students were left unattended. This led to an idea that will ensure those who love to teach get in touch with those who are hungry to learn. The campaign was supported through various influencer activities, expert LIVE sessions, a microsite. The tone and visuals are kept minimal to showcase simplicity in connecting to students and teachers.

 

Outcome:

Over 11k teachers and 6k students signed up for program and succeeded in overcoming the learning hurdles.

Client

Lenovo