MTR, a brand known for their expertise across regional cuisines, wanted to differentiate themselves from competition by providing consumers with authentic cooking content. Considering their legacy & heritage, MTR believed that they were innately capable of providing audiences with the most credible and authentic ways of preparing delicacies.
We had to build a strong association between MTR & authentic ways of preparing traditional cuisines.
Digital platforms weren’t as wide spread and that posed a challenge to reach out to our TG seamlessly.
The initiative appealed to the consumers and earned followers & subscribers who then shared it further with their individual social circles, helping MTR establish itself as the home to authentic content.