Lafarge Holcim aimed to set up an accelerator hub to build and deploy strategic IT projects in different countries. This led to the birth of LeadRetail, a channel program initiative to gain market visibility and deliver loyalty programs to retailers across the globe. Navendor, a globally scalable product addresses this need by generating demand signals through loyalty programs while building & nurturing a long-term relationship with the retailers.
To set up an accelerator incentivized mechanism that generates market demand and strengthens relationship with the retailers.
Since most of the retailers of the industry in question are traditional in nature, it is vital for the proposed interface to be user friendly and simplistic while also generating cognizable value through the proposition to ensure sustainable adoption rates.
During market research, we found that retailers are finding it increasingly difficult to generate new leads. Also, most of the material is sold on credit & they find it cumbersome to keep track for collection. Going forward, we decided to address these 2 key pain points in our proposed solution- an amalgamation of Lead, Ledger and Loyalty Program Management modules & decided to pilot in select markets to generate feedback & improve product offerings.